Graphic Design
Our roots are firmly planted in design. Between Tom's 20 years and Matt's 10 years in the industry, graphic design provided the foundational understanding of composition, color theory, and visual communication that underpins everything we do today.
Commercial Photography
Matt evolved into a commercial photographer, producing high-quality campaign content for well-known Australian brands. This time spent on physical sets forged a deep, practical understanding of optical physics, lighting ratios, and what it takes to make an image resonate with a commercial audience.
Studio Production
Meanwhile, Tom mastered studio production and workflow refinement. Working extensively across major homewares and fashion brands, he implemented systems to create massive efficiencies and speed—ensuring scale was achieved without ever sacrificing a high standard of creative output.
The Birth of mckai
In late 2024, our individual AI journeys began. By late 2025, we brought our creative expertise together as brothers to launch mckai. Now, we are entirely focused on helping companies introduce AI into their existing creative structures as a powerful new tool to further advance their creative teams' output and capabilities.
